The Road to Kickstarter: In Which It's All About The Money

You might think that, given that Kickstarter is a fund-raising platform, it might have occurred to me earlier than now that I actually had to, you know, think about money. And obviously, I knew it had to happen, but I've truly been so distracted by making sure the actual product is the way I want it to be, that it took me a while to get down and dirty with the numbers.

And let me tell you something, it's HELLA STRESSFUL. I started pricing out all the things I needed, and getting quotes from different sources. For the actual book printing process, I got a few different quotes, and compared print-on-demand vs offset printing. Basically, offset printing allows a more cost-effective print overall, but also requires a larger fee upfront because you're essentially just buying a couple of hundred books outright. Which, yes, is a pretty terrifying thing to consider before you even know how many people want to actually buy your book. Ultimately, offset printing had a lot more options, and I'm really set on printing as environmentally friendly as possible (which does not seem to be an option at all with on-demand printing).

So I found this company called PrintNinja, who have been very friendly and helpful in answering my hundreds of questions, and I decided I will use them to print the books, should my campaign get funded. I ordered a sample box and they sent me a couple of books they've printed for other people, as well as a booklet of paper samples.. I was very pleased with the quality and the range of paper options, and they were able to offer FSC Certified paper and soy-based inks. HUZZAH! Book hippies of the world rejoice!

Anyway, as I add up all the expenses (with the help of my mathematically-inclined husband Matthew) it's totalling considerably more than I first realised, but I guess that's pretty much the Law of Buying Stuff. So I've been wracking my brain trying to figure out how to bring down my funding goal, because I just keep worrying that it seems like such a large amount of money. Realistically, though, I don't think I can reduce it. I'm not doing this to make a profit, after all. I'm basing my funding goal on how much things actually cost. And I suppose I'd rather have a higher goal and be aiming for a finished product I'm really proud of, than having to sacrifice the quality of the book in the name of having a more achievable goal.

I don't know. It's complicated.

But we'll get there soon enough.

Current launch status: Fingers crossed for August 1st or 2nd.
Current mood: Hopeful. Defiant. Distracted by the Billy Joel song that's stuck in my head, finding it hard to concentrate on my spreadsheets.